Ruby Smith

Ruby was born into the events industry, finding her first job at five years old with the Vancouver Children’s Festival, and spending her early years working with the Public Dreams Society as a stilt walker. She went on to get a degree in graphic design and expand her event expertise into large-scale events and conferences for notable clients such as the CIA, TED Conferences, OK Tire, HSBC and the Government of Canada. In 2009 Ruby joined the Canadian Paralympic Committee as the manager of all sponsorship hospitality programs for the 2010 Paralympic games, hosting over 200 guests in Vancouver and Whistler.

For the past seven years Ruby has been a senior member of the planning team for festivals and events throughout North America including The Calgary Stampede, Grey Cup Festival, The Pan Am Games, The Squamish Valley Music Festival, and Voices In The Park. As the co-founder of This Way Event Services, she has worked as the talent programmer for major public gatherings including Just For Laughs Northwest, Aurora Winter Festival and Richmond Canada Day. Ruby has managed talent relations for a plethora of international artists including Macklemore & Ryan Lewis, The Head and The Heart, Phillip Phillips, Elle King and Metric.


Jeff Keevil

Jeff has been working professionally in the special event and show industry for the past twelve years. Starting with a two year diploma in Stagecraft from Douglas College, he then transferred to the University of Lethbridge for two and a half years to earn a BFA in Fine Arts, specializing in technical production and design. Jeff has spent the last decade working with local events and festivals including Vancouver Folk Music Festival, Bard on the Beach, PuSh Performing Arts Festival, among others. He has toured extensively with the iconic Lilith Fair, and worked with music festivals across Canada.

Specializing in event operations and logistics, Jeff has worked in every facet of the technical production of these events. From construction to traffic plans, lighting and audio designs to security plans, he has developed an expert knowledge of all the magic that happens behind the scenes.

Jeff played a key role in all six years of the Squamish Valley Music Festival, beginning as site crew in 2010 and working his way up to director of site operations in the final two years. He also worked as the site manager for the Honda Celebration of Light, Canada Day at Canada Place, and Khatsahlano! Art + Music Festival. Being well versed in the hands on build of special events allows Jeff to liaise well with his clients in the development of all key operational plans.